Why aren’t there more boomer books?

Over at the Boomer Blog, they raise a valid question. Why aren’t more books for boomers successful? It’s a good question (though maybe she should look more closely at the Springboard list–it’s all we’re doing over here!), but with any book for any audience it’s all about having the right idea written by the right person at the right time. Boomers, like all consumers, are looking for quality. Our own Karen Murgolo is quoted in the article and will be speaking on the BOOM panel this weekend at BEA. You can look to books like How Not to Look Old as a good model for those three things coming together at once.

Maybe after the panel, Boomer Blog will have more answers, but what do you think? What makes you go out and buy a book, whether you’re a boomer or not?

Filed under: Boomers