Boom
A few weeks ago we talked about the lack of boomer books and the upcoming panel at BEA on the subject. Carol Osbourn, the panel’s moderator and a blogger at The Boomer Blog continues the discussion in her follow-up post. She lists the three basics for marketing to boomers: research, cross-platform marketing, and intuitive genius/dumb luck. Those of us who work in publishing know that that you can have a whole lot of the first two and have books fail miserably. Sometimes the dumb luck is the most important one. You just never know what’s going to get people talking.
We had luck this year at Springboard with How Not to Look Old because it touched a nerve and women around the country started talking. But what will be the next big thing? Who knows? What do you think? What kinds of books would you like to see?
You can hear the a podcast of the whole panel here.
Filed under: Boomers
