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<channel>
	<title>Springboard Press</title>
	<link>http://www.springboardpress.net</link>
	<description>Just another WordPress weblog</description>
	<pubDate>Wed, 02 Jul 2008 18:36:00 +0000</pubDate>
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		<title>Boomer First Ladies</title>
		<link>http://www.springboardpress.net/2008/07/boomer-first-ladies/</link>
		<comments>http://www.springboardpress.net/2008/07/boomer-first-ladies/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 18:33:45 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[Boomers]]></category>

		<guid isPermaLink="false">http://www.springboardpress.net/2008/07/boomer-first-ladies/</guid>
		<description><![CDATA[
According to an AP-Yahoo! News poll released this morning, people would rather have Obama at their July 4th BBQ this weekend than John McCain&#8211;he won that election 52% to 45%. But what about their wives?
I don&#8217;t know if this is true or not, but it seems as if this year both women have been receiving [...]]]></description>
			<content:encoded><![CDATA[<p><center><img src="http://www.clackamasreview.com/reuters_graphics/2008-06-10T062459Z_01_NOOTR_RTRIDSP_2_POLITICS-USA-POLITICS-WIVES-DC.jpg" /></center></p>
<p>According to an AP-Yahoo! News poll released this morning, <a href="http://news.yahoo.com/page/election-2008-political-pulse-candidates">people would rather have Obama at their July 4th BBQ this weekend than John McCain</a>&#8211;he won that election 52% to 45%. But what about their wives?</p>
<p>I don&#8217;t know if this is true or not, but it seems as if this year both women have been receiving more scrutiny than past candidate&#8217;s wives. Both Michelle Obama and Cindy McCain are baby boomers, and in another <a href="http://news.yahoo.com/page/election-2008-political-pulse-first-ladies">AP-Yahoo! News poll</a>, it appears that the public is not taking to them quite yet.</p>
<p>What do you think? Does it matter to you when you&#8217;re deciding whom to vote for? Do you want the new first lady to be more like Hillary? Or like Laura? Or would you rather she just be like Michelle or Cindy?  Which one do you want bringing the potato salad to your BBQ?</p>
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		<title>10 things to do as you begin your over-50 transition</title>
		<link>http://www.springboardpress.net/2008/06/10-things-to-do-as-you-begin-your-over-50-transition/</link>
		<comments>http://www.springboardpress.net/2008/06/10-things-to-do-as-you-begin-your-over-50-transition/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 17:46:34 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[Books]]></category>

		<category><![CDATA[Gail Rentsch]]></category>

		<category><![CDATA[Smart Women Don't Retire--They Break Free]]></category>

		<category><![CDATA[Transiton Network]]></category>

		<guid isPermaLink="false">http://www.springboardpress.net/2008/06/10-things-to-do-as-you-begin-your-over-50-transition/</guid>
		<description><![CDATA[
Pay attention to things that appeal to you, rather than just the “should-dos.”



Identify the intrinsic things at work that are truly important to you and those you can do without.



Give yourself permission to take unscheduled time for dreaming and exploring lots of options. 



Challenge assumptions about what it means to be over 50.



Stay flexible. Make [...]]]></description>
			<content:encoded><![CDATA[<ol type="1" style="margin-top: 0in">
<li style="margin: 0in 0in 0pt; tab-stops: list .5in" class="MsoNormal"><font face="Times New Roman">Pay attention to things that appeal to you, rather than just the “should-dos.”</font></li>
</ol>
<p><o:p></o:p></p>
<ol start="2" type="1" style="margin-top: 0in">
<li style="margin: 0in 0in 0pt; tab-stops: list .5in" class="MsoNormal"><font face="Times New Roman">Identify the intrinsic things at work that are truly important to you and those you can do without.</font></li>
</ol>
<p><o:p></o:p></p>
<ol start="3" type="1" style="margin-top: 0in">
<li style="margin: 0in 0in 0pt; tab-stops: list .5in" class="MsoNormal"><font face="Times New Roman">Give yourself permission to take unscheduled time for dreaming and exploring lots of options. </font></li>
</ol>
<p><o:p></o:p></p>
<ol start="4" type="1" style="margin-top: 0in">
<li style="margin: 0in 0in 0pt; tab-stops: list .5in" class="MsoNormal"><font face="Times New Roman">Challenge assumptions about what it means to be over 50.</font></li>
</ol>
<p><o:p></o:p></p>
<ol start="5" type="1" style="margin-top: 0in">
<li style="margin: 0in 0in 0pt; tab-stops: list .5in" class="MsoNormal"><font face="Times New Roman">Stay flexible. Make plans, but be prepared to toss them aside.</font></li>
</ol>
<p><o:p></o:p></p>
<ol start="6" type="1" style="margin-top: 0in">
<li style="margin: 0in 0in 0pt; tab-stops: list .5in" class="MsoNormal"><font face="Times New Roman">Get a realistic picture of your finances and plan accordingly.</font></li>
</ol>
<p><o:p></o:p></p>
<ol start="7" type="1" style="margin-top: 0in">
<li style="margin: 0in 0in 0pt; tab-stops: list .5in" class="MsoNormal"><font face="Times New Roman">Accept that you are likely to feel anxiety and stress. Use them to grow and learn.</font></li>
</ol>
<p><o:p></o:p></p>
<ol start="8" type="1" style="margin-top: 0in">
<li style="margin: 0in 0in 0pt; tab-stops: list .5in" class="MsoNormal"><font face="Times New Roman">Let go of unrealized career fantasies and regrets. They are stumbling blocks to moving forward.</font></li>
</ol>
<p><o:p></o:p></p>
<ol start="9" type="1" style="margin-top: 0in">
<li style="margin: 0in 0in 0pt; tab-stops: list .5in" class="MsoNormal"><font face="Times New Roman">Ignore chirpy, 10-things-you-can-do-to-overcome-anxiety advice. There are no quick fixes for getting through the process.</font></li>
</ol>
<p><o:p></o:p></p>
<ol start="10" type="1" style="margin-top: 0in">
<li style="margin: 0in 0in 0pt; tab-stops: list .5in" class="MsoNormal"><font face="Times New Roman">Don’t go there alone. Get together with others who are grappling with the same questions you have. </font></li>
</ol>
<p><em>From <a href="http://www.hachettebookgroupusa.com/books_9780446580915.htm">Smart Women Don&#8217;t Retire&#8211;They Break Free</a>.</em></p>
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		<title>Remembering George Carlin</title>
		<link>http://www.springboardpress.net/2008/06/remembering-george-carlin/</link>
		<comments>http://www.springboardpress.net/2008/06/remembering-george-carlin/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 23:05:18 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[Boomers]]></category>

		<guid isPermaLink="false">http://www.springboardpress.net/2008/06/remembering-george-carlin/</guid>
		<description><![CDATA[George Carlin, who died on Sunday at age 71, wasn&#8217;t a baby boomer, but his comedy routines were representative of the counter-culture that the boomers came to represent in the 60s and 70s.  He will, of course, be remembered for the &#8220;seven words you can never say on television,&#8221; but his legacy can be [...]]]></description>
			<content:encoded><![CDATA[<p><center><img src="http://cache.boston.com/resize/bonzai-fba/Globe_Photo/2008/06/23/1214201838_1456/539w.jpg" /></center><br />George Carlin, who died on Sunday at age 71, wasn&#8217;t a baby boomer, but his comedy routines were representative of the counter-culture that the boomers came to represent in the 60s and 70s.  He will, of course, be remembered for the &#8220;seven words you can never say on television,&#8221; but his legacy can be seen in many of the popular comedians of today. </p>
<p>For a more articulate piece on Carlin&#8217;s impact on comedy and on American culture generally, check out Richard Zoglin&#8217;s piece on Time&#8217;s website <a href="http://www.time.com/time/arts/article/0,8599,1817192,00.html">here</a>.   </p>
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		<title>The Marriage Benefit</title>
		<link>http://www.springboardpress.net/2008/06/the-marriage-benefit/</link>
		<comments>http://www.springboardpress.net/2008/06/the-marriage-benefit/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 16:01:01 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[The Springboard List]]></category>

		<guid isPermaLink="false">http://www.springboardpress.net/2008/06/the-marriage-benefit/</guid>
		<description><![CDATA[Baby boomers&#8217; expectations for their marriages are often unrealistic. When their relationship comes up short on romance and sex, but seems long on disagreements and strife, many boomers choose to leave.
THE MARRIAGE BENEFIT is less a book about how to make our relationships better than it is about how our relationships can make us better [...]]]></description>
			<content:encoded><![CDATA[<p>Baby boomers&#8217; expectations for their marriages are often unrealistic. When their relationship comes up short on romance and sex, but seems long on disagreements and strife, many boomers choose to leave.</p>
<p>THE MARRIAGE BENEFIT is less a book about how to make our relationships better than it is about how our relationships can make us better if we just work on our expectations and improve communications. Harvard professor and psychotherapist O&#8217;Connell offers a peek behind the door of a marriage therapist, where readers can see that their problems are not unique.</p>
<p>Through wonderfully revealing anecdotes of couples with problems many of us face: long-held bitterness, diminished sexuality, the scars of infidelity, and the search for authentic meaning, O&#8217;Connell shows how by respecting each other&#8217;s individuality, looking for &#8220;real&#8221; sex, and learning how to play with each other again, we can reap the benefits of the long-term emotional investment we&#8217;ve made.</p>
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		<title>Boom</title>
		<link>http://www.springboardpress.net/2008/06/boom/</link>
		<comments>http://www.springboardpress.net/2008/06/boom/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 13:45:19 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[Boomers]]></category>

		<category><![CDATA[Charla Krupp]]></category>

		<category><![CDATA[How Not to Look Old]]></category>

		<guid isPermaLink="false">http://www.springboardpress.net/2008/06/boom/</guid>
		<description><![CDATA[A few weeks ago we talked about the lack of boomer books and the upcoming panel at BEA on the subject. Carol Osbourn, the panel&#8217;s moderator and a blogger at The Boomer Blog continues the discussion in her follow-up post. She lists the three basics for marketing to boomers: research, cross-platform marketing, and intuitive genius/dumb [...]]]></description>
			<content:encoded><![CDATA[<p>A few weeks ago we talked about the <a href="http://www.springboardpress.net/2008/05/why-arent-there-more-boomer-books/">lack of boomer books</a> and the upcoming panel at BEA on the subject. Carol Osbourn, the panel&#8217;s moderator and a blogger at <a href="http://www.theboomerblog.com">The Boomer Blog</a> continues the discussion in her <a href="http://www.theboomerblog.com/2008/06/publishings_little_boomer_secret.html">follow-up post</a>. She lists the three basics for marketing to boomers: research, cross-platform marketing, and intuitive genius/dumb luck. Those of us who work in publishing know that that you can have a whole lot of the first two and have books fail miserably. Sometimes the dumb luck is the most important one. You just never know what&#8217;s going to get people talking.</p>
<p>We had luck this year at Springboard with <a href="http://www.springboardpress.net/category/the-springboard-list/">How Not to Look Old</a> because it touched a nerve and women around the country started talking. But what will be the next big thing? Who knows? What do you think? What kinds of books would you like to see?</p>
<p>You can hear the a podcast of the whole panel <a href="http://bookexpocast.com/2008/06/10/boom-marketing-to-the-ultimate-book-buying-consumer/">here</a>.</p>
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		<title>SMART WOMEN around the web</title>
		<link>http://www.springboardpress.net/2008/06/smart-women-around-the-web/</link>
		<comments>http://www.springboardpress.net/2008/06/smart-women-around-the-web/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 13:42:16 +0000</pubDate>
		<dc:creator>Melissa</dc:creator>
		
		<category><![CDATA[Media]]></category>

		<category><![CDATA[Gail Rentsch]]></category>

		<category><![CDATA[Smart Women Don't Retire--They Break Free]]></category>

		<category><![CDATA[Transition Network]]></category>

		<guid isPermaLink="false">http://www.springboardpress.net/2008/06/smart-women-around-the-web/</guid>
		<description><![CDATA[Smart Women Don&#8217;t Retire&#8211;They Break Free is officially now officially in stores and it&#8217;s getting great buzz around the web. Check out these reviews and mentions:
Boomer Cafe
Myshelf.com
Armchair Reviews
ReviewYourBook.com
Not Just the Kitchen
Mama&#8217;s Heath (book giveaway)
Your On Ramp
Divine Caroline 
And of course, more to come, including lots of Transition Network events!
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hachettebookgroupusa.com/books_9780446580915.htm">Smart Women Don&#8217;t Retire&#8211;They Break Free</a> is officially now officially in stores and it&#8217;s getting great buzz around the web. Check out these reviews and mentions:</p>
<li><a href="http://www.boomercafe.com/2008/06/08/smart-women-donât-retire-â-they-break-free/">Boomer Cafe</a></li>
<li><a href="http://www.myshelf.com/selfhelp/08/smartwomendontretiretheybreakfree.htm">Myshelf.com</a></li>
<li><a href="http://armchairinterviews.com/reviews/smart_women/">Armchair Reviews</a></li>
<li><a href="http://www.reviewyourbook.com/review.cfm?reviewid=519">ReviewYourBook.com</a></li>
<li><a href="http://www.notjustthekitchen.com/health-beauty/10-signs-that-you-are-in-your-over-50-transition/">Not Just the Kitchen</a></li>
<li><a href="http://www.mamashealth.com/survey/default.asp">Mama&#8217;s Heath</a> (book giveaway)</li>
<li><a href="http://www.youronramp.com/blog/guest/smart-women-dont-retire-they-break-free">Your On Ramp</a></li>
<li><a href="http://www.divinecaroline.com/review/50239-smart-don-t-retire-they-break-free">Divine Caroline</a> </li>
<p>And of course, more to come, including lots of Transition Network events!</p>
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		<title>Barbara Corcoran on Larry King</title>
		<link>http://www.springboardpress.net/2008/06/barbara-corcoran-on-larry-king/</link>
		<comments>http://www.springboardpress.net/2008/06/barbara-corcoran-on-larry-king/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 18:52:22 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[Media]]></category>

		<category><![CDATA[Barbara Corcoran]]></category>

		<category><![CDATA[Nextville]]></category>

		<guid isPermaLink="false">http://www.springboardpress.net/2008/06/barbara-corcoran-on-larry-king/</guid>
		<description><![CDATA[Barbara Corcoran will be on Larry King Live tonight to discuss the current real estate climate and, of course, Nextville. The show airs at 9pm EST.
The book also got a rave review from the LA Times this weekend. Check it out here.
]]></description>
			<content:encoded><![CDATA[<p>Barbara Corcoran will be on <a href="http://www.cnn.com/CNN/Programs/larry.king.live/">Larry King Live</a> tonight to discuss the current real estate climate and, of course, <a href="http://www.hachettebookgroupusa.com/books_9780446178273.htm">Nextville</a>. The show airs at 9pm EST.</p>
<p>The book also got a rave review from the <em>LA Times </em>this weekend. Check it out <a href="http://www.calendarlive.com/tv/reviews/cl-re-book8-2008jun08,0,642561.story">here</a>.</p>
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		<title>Springboard on Facebook</title>
		<link>http://www.springboardpress.net/2008/06/springboard-on-facebook/</link>
		<comments>http://www.springboardpress.net/2008/06/springboard-on-facebook/#comments</comments>
		<pubDate>Tue, 10 Jun 2008 18:03:59 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[Boomers]]></category>

		<guid isPermaLink="false">http://www.springboardpress.net/2008/06/springboard-on-facebook/</guid>
		<description><![CDATA[Springboard is on Facebook now too!  Click here to become a fan!
]]></description>
			<content:encoded><![CDATA[<p>Springboard is on Facebook now too!  Click <a href="http://www.facebook.com/pages/Springboard-Press/12671624469?ref=nf">here</a> to become a fan!</p>
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		<title>Breaking news: Boomers like sex</title>
		<link>http://www.springboardpress.net/2008/06/breaking-news-boomers-like-sex/</link>
		<comments>http://www.springboardpress.net/2008/06/breaking-news-boomers-like-sex/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 17:53:51 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[Boomers]]></category>

		<category><![CDATA[Sex]]></category>

		<guid isPermaLink="false">http://www.springboardpress.net/2008/06/breaking-news-boomers-like-sex/</guid>
		<description><![CDATA[According to a new survey conducted by the dating site Lavalife, 46% of boomers enjoy sex more now than they did in their 20s and 30s.
Some more statistics for you:
34% would sleep with someone on a first date
25% are open to threesomes
10% hope to get married
Check out more here.
]]></description>
			<content:encoded><![CDATA[<p><center><img src="http://www.reuters.com/resources/r/?m=02&amp;d=20080603&amp;t=2&amp;i=4627512&amp;w=192&amp;r=2008-06-03T153848Z_01_N02259687_RTRUKOP_0_PICTURE0" /></center>According to a new survey conducted by the dating site <a href="http://www.lavalife.com/">Lavalife</a>, 46% of boomers enjoy sex more now than they did in their 20s and 30s.</p>
<p>Some more statistics for you:</p>
<li>34% would sleep with someone on a first date</li>
<li>25% are open to threesomes</li>
<li>10% hope to get married</li>
<p>Check out more <a href="http://www.reuters.com/article/lifestyleMolt/idUSN0225968720080603?sp=true">here</a>.</p>
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		<title>Why aren&#8217;t there more boomer books?</title>
		<link>http://www.springboardpress.net/2008/05/why-arent-there-more-boomer-books/</link>
		<comments>http://www.springboardpress.net/2008/05/why-arent-there-more-boomer-books/#comments</comments>
		<pubDate>Thu, 29 May 2008 15:48:24 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
		
		<category><![CDATA[Boomers]]></category>

		<category><![CDATA[Charla Krupp]]></category>

		<category><![CDATA[How Not to Look Old]]></category>

		<guid isPermaLink="false">http://www.springboardpress.net/2008/05/why-arent-there-more-boomer-books/</guid>
		<description><![CDATA[Over at the Boomer Blog, they raise a valid question. Why aren&#8217;t more books for boomers successful? It&#8217;s a good question (though maybe she should look more closely at the Springboard list&#8211;it&#8217;s all we&#8217;re doing over here!), but with any book for any audience it&#8217;s all about having the right idea written by the right [...]]]></description>
			<content:encoded><![CDATA[<p>Over at the <a href="http://www.theboomerblog.com/">Boomer Blog</a>, they raise a <a href="http://www.theboomerblog.com/2008/05/fast_boomers_slow_books_1.html">valid question</a>. Why aren&#8217;t more books for boomers successful? It&#8217;s a good question (though maybe she should look more closely at the Springboard list&#8211;it&#8217;s all we&#8217;re doing over here!), but with any book for any audience it&#8217;s all about having the right idea written by the right person at the right time. Boomers, like all consumers, are looking for quality. Our own Karen Murgolo is quoted in the article and will be speaking on the BOOM panel this weekend at BEA. You can look to books like <a href="http://www.hachettebookgroupusa.com/books_9780446581141.htm">How Not to Look Old</a> as a good model for those three things coming together at once.</p>
<p>Maybe after the panel, Boomer Blog will have more answers, but what do you think? What makes you go out and buy a book, whether you&#8217;re a boomer or not?</p>
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