All Posts Tagged With: "Charla Krupp"

We’re entering swimsuit season which means that women around the country are looking in the mirror and wondering how they’ll pull it off this time around. Finding a flattering swimsuit can be a daunting and demoralizing task after a long winter. Feeling self-conscious about the extra winter weight and loss of muscle-tone may be a yearly tradition for you, but this time Charla’s here to help!

Our fabulous beauty expert Charla Krupp has some advice about how to look younger and feel better in a bathing suit this summer. This week she did an interview with Oprah in which she gave some tips about how to choose the right bathing suit for your body.

Here’s the link to her interview in O, The Oprah Magazine:

Filed under: Media • Style

It seems like everyone is talking about Susan Boyle. The New York Times even devoted a large part of the Sunday Styles section this past weekend to an article about “the dowdy Scottish spinster who sang her way to fame” on ‘Britain’s Got Talent’. The reason Susan Boyle is the talk of the town is not just that she’s a great singer—it’s that she’s a great singer who is an unattractive and awkward middle-aged woman. If Ms. Boyle had been young, or if she had been attractive, the story would not be what it is.

What do you make of all this?               

(If you haven’t seen the video, watch it here on YouTube )

Do you think it’s fantastic she’s getting recognition despite her looks, or do you think it’s upsetting she’s getting such extreme recognition because of her looks?  Is this a big deal or not? Have people learned a lesson about making superficial judgments, or is Susan Boyle being sensationalized only to be forgotten after her 15 minutes of fame?  Let us know what you think!

Many people have voiced their opinions on the Susan Boyle story, including our own author, Charla Krupp. On her blog, Charla states that, “Part of [Susan's] charm is the way she looks. What a big mistake it would be for her to undergo an extreme makeover at this point.” Still, since Charla gives such great beauty advice, she lists a few things that Susan could do to change her look if she wanted to. And lucky for us, her tips are useful for us, too. Here’s a teaser:

        5. Only wear light pink lipstick. Dark reds or wines are aging.        

Check out the rest of Charla’s tips here!

Filed under: Media • Style

A few weeks ago we talked about the lack of boomer books and the upcoming panel at BEA on the subject. Carol Osbourn, the panel’s moderator and a blogger at The Boomer Blog continues the discussion in her follow-up post. She lists the three basics for marketing to boomers: research, cross-platform marketing, and intuitive genius/dumb luck. Those of us who work in publishing know that that you can have a whole lot of the first two and have books fail miserably. Sometimes the dumb luck is the most important one. You just never know what’s going to get people talking.

We had luck this year at Springboard with How Not to Look Old because it touched a nerve and women around the country started talking. But what will be the next big thing? Who knows? What do you think? What kinds of books would you like to see?

You can hear the a podcast of the whole panel here.

Filed under: Boomers

Over at the Boomer Blog, they raise a valid question. Why aren’t more books for boomers successful? It’s a good question (though maybe she should look more closely at the Springboard list–it’s all we’re doing over here!), but with any book for any audience it’s all about having the right idea written by the right person at the right time. Boomers, like all consumers, are looking for quality. Our own Karen Murgolo is quoted in the article and will be speaking on the BOOM panel this weekend at BEA. You can look to books like How Not to Look Old as a good model for those three things coming together at once.

Maybe after the panel, Boomer Blog will have more answers, but what do you think? What makes you go out and buy a book, whether you’re a boomer or not?

Filed under: Boomers

Yesterday the March 30th New York Times was released and for the 11th week in a row Charla Krupp can be found on the Non-fiction Advice How-To List!

And then today, she’s HOW NOT TO LOOK OLD is featured on the front page of the Wall Street Journal Persoanl Journal section. Here’s what they say:

“How Not To Look Old…actually has solid advice, from making sure your eyebrows match your hair color to choosing a bra that fits. It divides many suggestions by personality: high, medium and low maintenance. If you’re high-maintenance, see your dermatologist every three months. If you’re low-maintenance, try Olay products from your local drugstore.”

Filed under: Media

Women everywhere are obsessed with Charla Krupp and HOW NOT TO LOOK OLD–it’s been on the bestseller list for 9 weeks now!! And it’s still going strong. Check out what everyone on the web is buzzing about:

Filed under: Media

Charla Krupp’s HOW NOT TO LOOK OLD will be #2 on the February 17th New York Times bestseller list and now she’s taking it on the road.  Do you live in Illinois?  Atlanta?  Florida?  If so come out and see Charla, get your book signed, and most importantly: find out how to look young!  Here’s when she’ll be in those areas:

Friday, February 15, 2008 | 7:30 PM
Oak Brook, Illinois
Oak Brook Borders
1500 16th St. Ste D
Book Signing

Saturday, February 16, 2008 | 1 to 3 PM
Skokie, Illinois
Bloomingdale’s, Old Orchard
Book Signing

Tuesday, February 19, 2008 | 11 to 1 PM
Atlanta, Georgia
Bloomingdale’s, Lenox Square
Book Signing

Thursday, February 21, 2008 | 12 to 2 PM
Palm Beach, Florida
Bloomingdale’s, Palm Beach Gardens
Book Signing

Friday, February 22, 2008 | 1 to 3 PM
Boca Raton, Florida
Bloomingdale’s, Glades Road
Book Signing

To see when she’ll be coming to your city, check out Charla’s website.

Filed under: Media

“Her focus isn’t on sex appeal. It’s about giving women specific, usually inexpensive tips for clothes, makeup, hair, skin and teeth. Her goal: helping them stay in the game at work and at home by looking Y&H (younger and hipper).”

Read the full review here.

Filed under: Media

Woman around the country are discovering How Not to Look Old and have made it a bestseller (it will be #8 on the January 20th New York Times bestseller list)! 

This is of course, thanks to all the hard work Charla has been doing in getting the word out there.  Check out the great attention the book been receiving around the web:

-Oprah.com
-NPR.org
-Washington Post Express

And be sure to watch Charla tomorrow on TBS Movie and a Makeover tomorrow night where she’ll be discussing the book.

Filed under: Media

Charla kicked off the publication of her new book How Not To Look Old with a fantastic two-segment appearance on the Today Show this morning.  The three fabulous models from the book showed Today’s audience what is Y&H as Charla discussed a few of her favorite tips.

Also hot off the presses featuring HOW NOT TO LOOK OLD and Charla Krupp:

• a Q&A with Charla on time.com
• an article in the New York Times Sunday Styles section
• a feature article in the Seattle Post-Intelligencer
• an interview with the Boston Globe
• an excerpt on the Today Show website

AND, last but certainly not least, her website went live today! Check it out at either www.hownottolookold.com or www.charlakrupp.com

 Much more exciting news to come!!

Filed under: Media